Safir Hotels and Resorts (SHR) emphasizes its uniqueness with a new fresh brand identity.

As SHR is the first Arabian hospitality company in the Middle East, our strategic plan focuses significantly on accelerating our presence within the MENA region. At the same time, enriching the guests' experience with a distinctive flair, infusing our Arabian heritage with a modern outlook. We aim to bring forth the essence of the true Arabian Hospitality alongside adapting to modern technologies in the most constructive, professional, and creative way.

SHR updated its brand look with an adornment of Arabic calligraphy that distinguishes our brand appearance and highlights our vision which manifests as "Sharing True Arabian Hospitality." "ضيافتنا عربية"

Our mission encompasses every aspect of the hotel's services. We keenly ensure the perfect vibes of Arabian hospitality in every property in a genuine way that guarantees an awe-inspiring impression to our guests.

Eng. Fawzi Khalifa Al Musallam, Safir Hotels & Resorts CEO, stated, "2022 is a promising year. The hospitality industry is rapidly recovering from post-pandemic Covid -19. People are eager to travel and explore new destinations now, with countries globally easing their travel restrictions. Meanwhile, we are working closely with our partners to reveal new properties in the pipeline and acquisition opportunities within the MENA region. Our primary targets are the booming markets in the Kingdom of Saudi Arabia and the Arab Republic of Egypt.

Eng. Fawzi Al Musallam added, "We proudly announce the re-opening of our newly refurbished Safir Dahab Resort - Egypt, scheduled to open in the third quarter of 2022."

The five-star resort has a distinguished location in the fabulous Dahab-Sinai, which comprises 159 rooms and suites with a balcony overlooking the magical panoramic view of the Red Sea or the gardens. The hotel's facilities range from a child-friendly pool to a landscaped area with two swimming pools, an on-site diving school, two windsurfing centers, a tennis court, a volleyball court by the beach, and a fitness and massage center. The resort features seven restaurants to ensure guests have exquisite options available throughout their stay for dining.

Additionally, in the fourth quarter of 2022, we plan to open a regional office in Saudi Arabia with the collaboration of our prestigious partner to kick off our ambitious growth strategy. This new office will be a focal point, emphasizing Saudi as a key growth market. Aligning with our expansion plan, ensuring that Safir's expansion path is thoroughly monitored and on track.


About Safir Hotels & Resorts

Safir Hotels & Resorts (SHR) is a hotel management company, owned by Kuwait Hotels Company (KHC), which is part of the KIPCO Group. Established in 1993, the company manages a portfolio of ten hotels in Kuwait, Egypt, Oman, Qatar, Lebanon and Syria. Most of its hotels are managed under the Safir brand, except for its flagship property “Marina Hotel Kuwait,” and the “Salalah Gardens Hotel” in Oman. Its portfolio strategy is aimed at growth in the MENA region in the midscale and upscale segments, managing both hotels and serviced residences. As the first Arabian hospitality management company in the region, the company has a wealth of experience in bringing value to hotel development projects and profitable hotel operations. SHR shares no connection to Oman’s Safeer Hotels, nor to Bahrain’s Al Safir Hotel.